<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
                      xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://marketeer.sapo.pt/de-jornalista-a-rei-a-inesperada-reviravolta-que-esta-a-dar-que-falar-no-uganda/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T21:01:02+01:00</news:publication_date><news:title>De jornalista a rei: a inesperada reviravolta que está a dar que falar no Uganda</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/mutua-saude-quer-reforcar-posicionamento-como-especialista-em-seguros-de-saude-para-empresas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T20:40:00+01:00</news:publication_date><news:title>Mútua Saúde quer reforçar posicionamento como especialista em seguros de saúde para empresas</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/inteligencia-artificial-o-algoritmo-cria-o-humano-diferencia/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T20:02:57+01:00</news:publication_date><news:title>Inteligência artificial: o algoritmo cria, o humano diferencia</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/se-ficar-desempregado-como-e-que-paga-o-seu-credito-habitacao/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T19:56:26+01:00</news:publication_date><news:title>Se ficar desempregado, como é que paga o seu crédito habitação?</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/seguradora-portuguesa-no-ranking-best-small-medium-workplaces-in-europe-2026/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T19:35:23+01:00</news:publication_date><news:title>Seguradora portuguesa no ranking Best Small &amp; Medium Workplaces in Europe 2026</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/tem-a-certeza-que-sabe-o-que-e-uma-tasca-a-sagres-mudou-o-significado-deste-icone-da-restauracao-no-dicionario/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T19:02:33+01:00</news:publication_date><news:title>Tem a certeza que sabe o que é uma tasca? A Sagres mudou o significado deste ícone da restauração no dicionário</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/haja-um-pingo-de-nocao/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T18:29:51+01:00</news:publication_date><news:title>Haja um Pingo de noção</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/o-poder-do-treino-unilateral-como-dividir-o-esforco-pode-prevenir-lesoes-e-melhorar-o-equilibrio/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T18:29:30+01:00</news:publication_date><news:title>O poder do treino unilateral: como dividir o esforço pode prevenir lesões  e melhorar o equilíbrio</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/o-chef-do-celele-vem-a-portugal-e-a-primeira-paragem-e-no-centro-do-pais/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T18:09:26+01:00</news:publication_date><news:title>O chef do Celele vem a Portugal e a primeira paragem é no Centro do país</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/rali-de-portugal-fica-fora-do-wrc-em-2027-o-impacto-de-uma-ausencia-com-peso-de-marca/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T17:25:43+01:00</news:publication_date><news:title>Rali de Portugal fica fora do WRC em 2027: o impacto de uma ausência com peso de marca</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/a-marca-ronaldo-volta-a-estar-no-centro-das-atencoes-antes-do-dinamarca-portugal/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T17:18:01+01:00</news:publication_date><news:title>A marca Ronaldo volta a estar no centro das atenções antes do Dinamarca-Portugal</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/aldi-poe-os-descontos-dos-supermercados-rivais-em-causa-enganam-os-clientes/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T17:14:55+01:00</news:publication_date><news:title>Aldi põe os descontos dos supermercados rivais em causa: &#8220;Enganam os clientes&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/nao-interessa-se-e-do-benfica-sporting-ou-fc-porto-estes-artigos-sao-para-levar-a-paixao-pelo-seu-clube-para-todo-o-lado/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T17:03:47+01:00</news:publication_date><news:title>Não interessa se é do Benfica, Sporting ou Porto: estes artigos são para levar a paixão pelo seu clube para todo o lado</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/era-revela-a-chave-para-perceber-melhor-o-mercado-imobiliario/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T17:02:38+01:00</news:publication_date><news:title>ERA revela a &#8220;chave&#8221; para perceber melhor o mercado imobiliário</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/alarmante-ou-tranquilizador-openai-trava-novo-modelo-de-ia-por-questoes-de-seguranca/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T16:47:57+01:00</news:publication_date><news:title>Alarmante ou tranquilizador? OpenAI trava novo modelo de IA por questões de segurança</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/fas-de-stranger-things-ja-podem-levar-o-universo-da-serie-para-casa-mas-ha-uma-condicao/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T16:32:00+01:00</news:publication_date><news:title>Fãs de &#8220;Stranger Things&#8221; já podem levar o universo da série para casa, mas há uma condição</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/mercadona-prepara-uma-estreia-em-portugal-e-ja-ha-data-marcada/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T16:05:32+01:00</news:publication_date><news:title>Mercadona prepara uma estreia em Portugal e já há data marcada</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/lusa-no-parlamento-conselho-de-redacao-denuncia-decisoes-que-podem-interferir-no-trabalho-dos-jornalistas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T15:53:33+01:00</news:publication_date><news:title>Lusa no Parlamento: Conselho de Redação denuncia decisões que podem interferir no trabalho dos jornalistas</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/brand-chafurdating-um-novo-paradigma-do-marketing/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T15:30:59+01:00</news:publication_date><news:title>Brand ChafurDating. Um novo paradigma do marketing</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/o-sporting-esta-a-mexer-em-alvalade-e-nao-e-so-dentro-das-quatro-linhas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T15:11:53+01:00</news:publication_date><news:title>O Sporting está a mexer em Alvalade e não é só dentro das quatro linhas</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/a-nova-guerra-dos-carros-eletricos-esta-nos-nomes-sera-que-precisam-de-designacoes-mais-humanas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T15:02:50+01:00</news:publication_date><news:title>A nova guerra dos carros elétricos está nos nomes: será que precisam de designações mais &#8220;humanas&#8221;?</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/setembro-pesa-element-gyms-manda-a-carga-para-o-treino-com-a-ajuda-da-wise-pirates/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T14:32:20+01:00</news:publication_date><news:title>Setembro pesa? Element Gyms manda a &#8220;carga&#8221; para o treino com a ajuda da Wise Pirates</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/a-inclusao-nao-pode-ser-apenas-uma-mensagem-de-marca-associacao-salvador-sobre-a-campanha-tu-escolhes-a-tua-versao/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T14:05:31+01:00</news:publication_date><news:title>&#8220;A inclusão não pode ser apenas uma mensagem de marca&#8221;: Associação Salvador sobre a campanha &#8220;Tu escolhes a tua versão&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/o-que-ganham-os-clientes-que-pedirem-duas-coca-colas-na-capricciosa/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T13:44:29+01:00</news:publication_date><news:title>O que ganham os clientes que pedirem duas Coca-Colas na Capricciosa?</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/shake-the-rules-festival-promete-agitar-o-estoril-com-cocktails-competicao-e-novas-tendencias/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T13:17:53+01:00</news:publication_date><news:title>&#8220;Shake the Rules&#8221;: Festival promete agitar o Estoril com cocktails, competição e novas tendências</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/ia-ja-esta-a-mudar-as-marcas-que-os-consumidores-escolhem-mas-ha-um-problema-alerta-estudo/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T12:57:01+01:00</news:publication_date><news:title>IA já está a mudar as marcas que os consumidores escolhem mas há um problema, alerta estudo</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/rtp-abre-concurso-para-vender-tres-imoveis-e-espera-encaixar-pelo-menos-17-milhoes-de-euros/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T12:51:13+01:00</news:publication_date><news:title>RTP abre concurso para vender três imóveis e espera encaixar pelo menos 1,7 milhões de euros</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/e-se-fosse-voce-a-decidir-por-onde-passa-a-energia-ren-lanca-jogo-para-construir-redes/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T12:39:47+01:00</news:publication_date><news:title>E se fosse você a decidir por onde passa a energia? REN lança jogo para construir redes</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/stella-artois-responde-a-haagen-dazs-e-transforma-dois-outdoors-numa-conversa-viral/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T12:22:53+01:00</news:publication_date><news:title>Stella Artois &#8220;responde&#8221; à Häagen-Dazs e transforma dois outdoors numa conversa viral</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/ahm-vai-buscar-novo-diretor-de-marketing-ao-grupo-dono-do-vitaminas-e-wok-to-walk/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T12:01:38+01:00</news:publication_date><news:title>AHM vai buscar novo diretor de marketing ao grupo dono do Vitaminas e Wok to Walk</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/re-max-collection-reforca-estrategia-no-segmento-premium-com-novo-brand-manager/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T11:46:58+01:00</news:publication_date><news:title>RE/MAX Collection reforça estratégia no segmento premium com novo brand manager</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/glass-is-love-vidro-quer-deixar-de-ser-apenas-uma-embalagem-e-passar-a-ser-uma-escolha-de-marca/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T11:27:40+01:00</news:publication_date><news:title>&#8220;Glass is Love&#8221;: vidro quer deixar de ser apenas uma embalagem e passar a ser uma escolha de marca</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/jcdecaux-transforma-a-publicidade-exterior-numa-campanha-para-salvar-vidas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T11:11:37+01:00</news:publication_date><news:title>JCDecaux transforma a publicidade exterior numa campanha para salvar vidas</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/confianca-dos-consumidores-recua-pelo-segundo-mes-consecutivo-em-setembro/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T10:58:30+01:00</news:publication_date><news:title>Confiança dos consumidores recua pelo segundo mês consecutivo em setembro</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/daniel-monteiro-presidente-da-confederacao-do-desporto-de-portugal-encerra-a-27-a-conferencia-marketeer-dedicada-ao-crowd-branding/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T10:56:12+01:00</news:publication_date><news:title>Daniel Monteiro, presidente da Confederação do Desporto de Portugal, encerra a 27.ª Conferência Marketeer dedicada ao &#8220;Crowd Branding&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/leonor-marques-vodafone-e-nassrin-majid-consumer-choice-participam-na-mesa-de-debate-da-audiencia-a-comunidade-da-27-a-conferencia-marketeer/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T10:46:26+01:00</news:publication_date><news:title>Leonor Marques (Vodafone) e Nassrin Majid (Consumer Choice) participam na mesa de debate &#8220;Da audiência à comunidade&#8221; da 27.ª Conferência Marketeer</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/catarina-barradas-edp-monica-oliveira-delta-e-henrique-handel-dental-light-debatem-o-poder-das-emocoes-na-27-a-conferencia-marketeer/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T10:36:48+01:00</news:publication_date><news:title>Catarina Barradas (EDP), Mónica Oliveira (Delta) e Henrique Handel (Dental Light) debatem o poder das emoções na 27.ª Conferência Marketeer</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/forum-marketeer-o-mercado-dos-55-a-economia-da-longevidade-veja-as-fotos-do-evento/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T10:28:40+01:00</news:publication_date><news:title>Fórum Marketeer &#8220;O Mercado dos 55+: A Economia da Longevidade&#8221;: Veja as fotos do evento</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/adolfo-mesquita-nunes-perez-llorca-e-pedro-celeste-catolica-lisbon-sbe-executive-education-sao-convidados-do-a-conversa-com-da-27-a-conferencia-marketeer/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T10:26:32+01:00</news:publication_date><news:title>Adolfo Mesquita Nunes (Pérez-Llorca) e Pedro Celeste (Católica-Lisbon SBE | Executive Education) são convidados do &#8220;À Conversa com&#8221; da 27.ª Conferência Marketeer</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/waze-passa-a-levar-anuncios-diretamente-para-o-caminho-dos-clientes/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T10:16:05+01:00</news:publication_date><news:title>Waze passa a levar anúncios diretamente para o caminho dos clientes</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/thegarage-lanca-ferramenta-para-ajudar-as-marcas-a-controlar-a-sua-reputacao-nos-chatbots-de-ia/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T10:00:06+01:00</news:publication_date><news:title>theGarage lança ferramenta para ajudar as marcas a controlar a sua reputação nos chatbots de IA</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/o-consumidor-nao-deve-ter-de-aprender-a-pagar-para-conseguir-comprar/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-29T09:42:20+01:00</news:publication_date><news:title>&#8220;O consumidor não deve ter de aprender a pagar para conseguir comprar&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/as-novas-obrigacoes-de-transparencia-do-ai-act-e-o-que-as-equipas-de-marketing-precisam-de-saber/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T20:02:27+01:00</news:publication_date><news:title>As novas obrigações de transparência do AI Act e o que as equipas de marketing precisam de saber</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/ameea-reforca-comunicacao-para-dar-mais-visibilidade-ao-empreendedorismo-feminino/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T19:29:12+01:00</news:publication_date><news:title>AMEEA reforça comunicação para dar mais visibilidade ao empreendedorismo feminino</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/a-criatividade-e-hoje-uma-ferramenta-essencial-para-construir-uma-marca-empregadora-relevante-raquel-belard-bazooka/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T19:07:25+01:00</news:publication_date><news:title>&#8220;A criatividade é hoje uma ferramenta essencial para construir uma marca empregadora relevante&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/e-oficial-este-e-o-melhor-pastel-de-nata-de-lisboa-e-ja-ganhou-seis-vezes/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T18:44:00+01:00</news:publication_date><news:title>É oficial: este é o melhor pastel de nata de Lisboa e já ganhou seis vezes</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/rui-unas-troca-os-estudios-pelas-tascas-e-promete-televisao-sem-gravata/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T18:17:06+01:00</news:publication_date><news:title>Rui Unas troca os estúdios pelas tascas e promete &#8220;televisão sem gravata&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/estes-sao-os-vencedores-da-xv-edicao-dos-premios-para-a-melhor-comunicacao-interna/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T17:52:24+01:00</news:publication_date><news:title>Estes são os vencedores dos prémios para a melhor comunicação interna</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/paramount-prepara-grande-mudanca-e-promete-dezenas-de-filmes-nos-cinemas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T17:23:08+01:00</news:publication_date><news:title>Paramount prepara grande mudança e promete dezenas de filmes nos cinemas</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/115-anos-depois-o-credito-agricola-revela-porque-continua-a-ser-o-banco-de-ca/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T16:54:37+01:00</news:publication_date><news:title>115 anos depois, o Crédito Agrícola revela porque continua a ser &#8220;O banco de cá&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/a-inteligencia-artificial-esta-a-ganhar-poderes-para-agir-sozinha-e-ja-ha-quem-esteja-a-preparar-os-travoes/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T16:24:45+01:00</news:publication_date><news:title>A inteligência artificial está a ganhar poderes para agir sozinha. E já há quem esteja a preparar os travões</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/jeep-muda-de-rumo-e-transforma-jeep-country-na-nova-aposta-da-marca/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T15:58:33+01:00</news:publication_date><news:title>Jeep muda de rumo e transforma &#8220;Jeep Country&#8221; na nova aposta da marca</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/30-do-mar-dos-acores-ja-esta-protegido-parque-marinho-celebra-15-anos-com-nova-imagem/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T15:34:34+01:00</news:publication_date><news:title>30% do mar dos Açores já está protegido: Parque Marinho celebra 15 anos com nova imagem</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/jornalismo-portugues-perde-leitores-e-o-problema-pode-estar-dentro-das-proprias-redacoes/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T15:27:32+01:00</news:publication_date><news:title>Jornalismo português perde leitores e o problema pode estar dentro das próprias redações</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/estas-avos-estao-a-dar-ordens-ao-chatgpt-e-a-ia-ja-faz-muito-mais-do-que-conversar/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T15:26:46+01:00</news:publication_date><news:title>Estas avós estão a dar ordens ao ChatGPT e a IA já faz muito mais do que conversar</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/este-ursinho-da-pepco-esconde-uma-surpresa-os-lucros-vao-ajudar-criancas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T15:01:31+01:00</news:publication_date><news:title>Este ursinho da Pepco esconde uma surpresa: os lucros vão ajudar crianças</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/video-reveja-na-integra-o-forum-marketeer-o-mercado-dos-55-a-economia-da-longevidade/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T14:38:49+01:00</news:publication_date><news:title>Vídeo: (re)veja na íntegra o Fórum Marketeer “O Mercado dos 55+: A Economia da Longevidade”</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/o-contador-nao-para-volta-ultrapassa-os-400-milhoes-de-embalagens-devolvidas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T14:07:51+01:00</news:publication_date><news:title>O contador não para: volta ultrapassa os 400 milhões de embalagens devolvidas</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/loreal-professionnel-leva-o-cabelo-para-o-centro-da-passerelle-da-modalisboa/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T13:43:36+01:00</news:publication_date><news:title>L’Oréal Professionnel leva o cabelo para o centro da passerelle da ModaLisboa</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/e-se-um-livro-pudesse-escolher-o-vinho-certo-para-o-acompanhar/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T13:17:09+01:00</news:publication_date><news:title>E se um livro pudesse escolher o vinho certo para o acompanhar?</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/os-grandes-desafios-das-marcas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T13:05:32+01:00</news:publication_date><news:title>Os grandes desafios das marcas</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/uma-experiencia-portuguesa-entra-no-top-25-mundial-das-aulas-de-culinaria/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T12:49:51+01:00</news:publication_date><news:title>Uma experiência portuguesa entra no top 25 mundial das aulas de culinária</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/aldi-leva-bumba-na-fofinha-para-a-padaria-numa-nova-webserie-de-humor/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T12:32:57+01:00</news:publication_date><news:title>Aldi leva Bumba na Fofinha para a padaria numa nova websérie de humor</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/apenas-20-dos-portugueses-se-estao-a-preparar-activamente-para-a-reforma-qual-o-papel-das-marcas/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T12:12:47+01:00</news:publication_date><news:title>Apenas 20% dos portugueses se estão a preparar activamente para a reforma. Qual o papel das marcas?</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/ola-pai-preciso-de-dinheiro-e-se-a-voz-do-outro-lado-for-falsa/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T12:12:05+01:00</news:publication_date><news:title>&#8220;Olá, pai, preciso de dinheiro&#8221;: e se a voz do outro lado for falsa?</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/pela-primeira-vez-na-historia-da-marca-em-portugal-ha-uma-mulher-a-liderar-a-fabrica-da-tabaqueira/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:50:58+01:00</news:publication_date><news:title>Pela primeira vez na história da marca em Portugal há uma mulher a liderar a fábrica da Tabaqueira</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/a-marca-de-beleza-que-todos-conhecem-acaba-de-chegar-aos-acores-com-uma-grande-estreia/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:49:24+01:00</news:publication_date><news:title>A marca de beleza que todos conhecem acaba de chegar aos Açores com uma grande estreia</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/ester-leotte-da-tangity-portugal-apresenta-all-in-us-na-27-a-conferencia-marketeer/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:35:48+01:00</news:publication_date><news:title>Ester Leotte, da Tangity Portugal, apresenta &#8220;All in Us&#8221; na 27.ª Conferência Marketeer</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/o-que-dizem-os-teus-olhos-premios-lusofonos-desafiam-criatividade-a-explorar-saude-ocular/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:31:21+01:00</news:publication_date><news:title>&#8220;O que dizem os teus olhos?&#8221;: Prémios Lusófonos desafiam criatividade a explorar saúde ocular</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/daniel-rodrigues-unilever-tiago-tarracha-nervo-e-sergio-carvalho-fidelidade-discutem-os-patrocinios-alem-do-logotipo-na-27-a-conferencia-marketeer/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:29:23+01:00</news:publication_date><news:title>Daniel Rodrigues (Unilever), Tiago Tarracha (Nervo) e Sérgio Carvalho (Fidelidade) &#8220;discutem&#8221; os patrocínios além do logótipo na 27.ª Conferência Marketeer</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/o-desafio-esta-em-ganhar-anos-com-qualidade/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:27:30+01:00</news:publication_date><news:title>O desafio está em ganhar anos com qualidade</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/rita-coelho-do-vale-catolica-lisbon-sbe-apresenta-crowdbranding-da-multidao-a-escolha-na-27-a-conferencia-marketeer/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:17:29+01:00</news:publication_date><news:title>Rita Coelho do Vale (Católica-Lisbon SBE) apresenta &#8220;Crowdbranding: Da multidão à escolha&#8221; na 27.ª Conferência Marketeer</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/rede-expressos-lanca-campanha-viajam-2-paga-1-para-incentivar-viagens-em-companhia/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:11:17+01:00</news:publication_date><news:title>Rede Expressos lança campanha &#8220;Viajam 2, Paga 1&#8221; para incentivar viagens em companhia</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/marlene-gaspar-e-keynote-speaker-da-27-a-conferencia-marketee/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:10:02+01:00</news:publication_date><news:title>Marlene Gaspar (LLYC Portugal) é keynote speaker da 27.ª Conferência Marketeer</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/estamos-a-passar-de-uma-piramide-demografica-para-um-souffle-e-as-escolas-precisam-de-acompanhar-a-mudanca/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T11:05:55+01:00</news:publication_date><news:title>“Estamos a passar de uma pirâmide [demográfica] para um soufflé” e as escolas precisam de acompanhar a mudança</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/queremos-que-papa-figos-continue-a-ser-uma-marca-capaz-de-levar-a-personalidade-unica-do-douro-cada-vez-mais-longe/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T10:59:04+01:00</news:publication_date><news:title>&#8220;Queremos que Papa Figos continue a ser uma marca capaz de levar a personalidade única do Douro cada vez mais longe&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/nos-mostra-uma-casa-onde-tudo-esta-ligado-no-novo-filme-da-campanha-fibra-que-e-fibra/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T10:49:44+01:00</news:publication_date><news:title>Nos mostra uma casa onde tudo está ligado no novo filme da campanha &#8220;Fibra que é fibra&#8221;</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/a-longevidade-exige-uma-nova-relacao-com-o-dinheiro/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T10:48:41+01:00</news:publication_date><news:title>A longevidade exige uma nova relação com o dinheiro</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/marca-de-barcelos-chegou-ao-palco-mais-cobicado-do-bodybuilding-mundial/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T10:32:47+01:00</news:publication_date><news:title>Marca de Barcelos chegou ao palco mais cobiçado do bodybuilding mundial</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/uma-nova-imagem-para-uma-missao-que-diz-respeito-a-todos-red-reinventa-a-cndcj/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T10:11:23+01:00</news:publication_date><news:title>Uma nova imagem para uma missão que diz respeito a todos: RED reinventa a CNDCJ</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/quando-a-marca-deixa-de-falar-e-convida-o-publico-a-jogar/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T10:00:00+01:00</news:publication_date><news:title>Quando a marca deixa de falar e convida o público a jogar</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/assim-nasce-uma-ideia-com-ivo-purvis-paulo-pinto-chief-creative-officer-da-havas-worldwide-portugal/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T09:53:26+01:00</news:publication_date><news:title>Assim nasce uma ideia&#8230; com Paulo Pinto, chief creative officer da Havas Worldwide Portugal</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/taylor-swift-faz-historia-nos-mtv-video-music-awards-e-supera-beyonce-como-artista-mais-premiada/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T09:52:07+01:00</news:publication_date><news:title>Taylor Swift faz história nos MTV Video Music Awards e supera Beyoncé como artista mais premiada</news:title></news:news></url><url><loc>https://marketeer.sapo.pt/erc-alerta-jornalismo-enfrenta-desafios-particularmente-exigentes-na-era-da-ia/</loc><news:news><news:publication><news:name>Marketeer</news:name><news:language>pt</news:language></news:publication><news:publication_date>2026-09-28T09:47:07+01:00</news:publication_date><news:title>ERC alerta: jornalismo enfrenta &#8220;desafios particularmente exigentes&#8221; na era da IA</news:title></news:news></url></urlset>